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Champion at Citadium

An activation for Champion at Citadium Paris.

ScrollChampion at Citadium · Paris, Citadium

Client: Champion at Citadium
Location: Paris, Citadium

In collaboration with the PR agency BlackMilk, we designed a playful, immersive interactive capsule. With a token, visitors could take part in a fully automated photo shoot or try their luck at winning Champion goodies from Gashapon machines built into the installation. This original activation drew large crowds and very positive results for the brand: more than 1,200 photos printed and as many email addresses collected. A high-performing activation that made its mark.

Fashion

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