Installation & roll-out
A pop-up store almost never stumbles on design. It stumbles on execution: the inspection body, fire regulations, the installation schedule. That is what we take on, from finding the location to dismantling.
A good design is not enough to open a pop-up store
We are regularly consulted on projects that are already well advanced. The concept exists, the plans are approved, sometimes the furniture has even been produced. Then comes the moment to actually install it, and a subject appears that nobody had been carrying: execution.
Installing a temporary shop in a space open to the public is not a matter of putting down a unit and plugging it in. You have to hold, all at once:
- the visit from the inspection body (bureau de contrôle);
- electrical standards;
- fire regulations and the fire resistance of materials;
- circulation and evacuation constraints;
- the technical specifications of the shopping centre or department store;
- permits, the installation schedule, often at night, and the teams on site.
An excellent joiner knows how to build fine furniture. That does not mean they know how to run an installation chain in public-access premises (ERP in French regulation).
What our support covers
- Strategy: the real objective of the operation (awareness, sales, market test), indicators, budget, calendar.
- Location: finding the venue, negotiating the short-term lease (bail dérogatoire), permits, insurance.
- Design: concept, customer journey, technical drawings and 3D.
- Manufacturing: bespoke furniture and sets, designed to be dismantled, stored and reused.
- Compliance: technical file, inspection body, fire safety, sign-off before opening.
- Installation: assembly, signage, merchandising, commissioning.
- Operation: till, payment methods, recruitment and training of sales teams.
A single point of contact carries the whole thing. That is what saves a brand from coordinating ten contractors itself in a market it does not yet know.
What a pop-up store really costs
Most prices you find online are for renting a space. That is a different expense from design and manufacturing, and confusing the two distorts every decision. Our projects range from €15,000 for a simple operation to more than €150,000 for a temporary flagship, excluding rent.
What moves that figure: the floor area, the level of finish, the share of bespoke work, and above all the length of operation. Furniture planned to run across five operations is not designed like a disposable set. The line-by-line breakdown is in ourbudget guide.
What we have already installed
Birkenstock at Citadium then at Galeries Lafayette Haussmann, the Kindness Café by Tarte Cosmetics with Sephora, Laneige x Sephora, the 900.care kiosk at Forum des Halles, BMW, Duralex, UGG, Champion at Citadium. Several hundred projects delivered, from the 12 m² corner to the temporary flagship, with photos of the real sites, not press images.See the projects.
Established brands and DNVBs: two different jobs
An established retailer is looking for impact and consistency with its network. A digitally native brand (DNVB) is discovering physical retail and needs every step secured, often for its first shop. We have supported more than 23 online-born brands through that move. It is a different trade from fitting out a permanent point of sale.
If your project is more of a space inside a department store, see our page oncorners and shop-in-shops. If it is an activation lasting a few days, it is more likely the shopping centre pop-up. And if you are looking for who builds it, that is here.
Frequently asked questions
What we are asked most often about this service.
How long does it take to open a pop-up store?
Allow 6 to 10 weeks between the brief and the opening for a standard project. Our record: 5 weeks for the C'est mon Donuts shop, rue de Linois in Paris. What stretches a schedule is almost never the manufacturing: it is the availability of the venue and the lead time for the inspection body (bureau de contrôle).
What budget should you plan for a pop-up store?
From €15,000 for a simple operation to more than €150,000 for a temporary flagship. Be careful what you compare: most prices found online are for <em>renting</em> a space, not for design or manufacturing. The line-by-line breakdown is in our <a href='/en/guide/how-much-does-a-pop-up-store-cost/'>budget guide</a>.
Do you need a permit to open a temporary shop in France?
Yes, several. A short-term lease (bail dérogatoire) to occupy the premises, a visit from an inspection body if the venue is open to the public, electrical compliance, and fire safety rules, including the fire resistance of the materials used. A shopping centre or department store adds its own technical specifications.
Do you take care of finding the location?
Yes. We search for and negotiate the location (high street, department store, shopping centre) and we handle the short-term lease, insurance and permits.
What is the difference between a pop-up store and a temporary shop?
None in substance: they are two names for a shop open for a limited time, from a few days to a few months. "Pop-up store" comes from marketing vocabulary and stresses the launch effect. In France you will also hear "boutique éphémère" or "magasin éphémère", which describe the same thing.
Do you work outside Paris?
Yes. We deploy across France and Europe, with centralised production and mobile installation teams. A foreign brand testing the French market can rely on us as its single point of contact.