Bespoke furniture
Building a fine piece of furniture is one thing. Getting it through the door, compliant, and assembled in one night in a department store is another. We design for the second.
What building a pop-up store really costs
It is the most asked and worst answered question in the market. Search for a price online: you will land on space rental rates. Useful for weighing up a location, useless for budgeting what goes into it.
Our builds range from €15,000 for a simple operation to more than €150,000 for a temporary flagship, rent not included. Between the two, four variables make the difference: the floor area, the share of bespoke work, the level of finish, and the planned lifespan of the furniture. That last point is the most underestimated: a set designed for a single opening and furniture planned to run across five operations do not have the same price, nor the same real cost in use.
Bespoke without an unlimited budget
Not everyone has an unlimited budget, and that is no reason to deliver a modular kit dressed with a logo. We have built convincing mini-shops from raw materials left deliberately raw, and restyled reclaimed display cases rather than building new ones.
The logic is simple: concentrate the spend where the customer looks and touches, the counter, the frontage, the light, and stay restrained on the rest.
Our production chain
- Technical drawings: the 3D concept is translated into manufacturing drawings, validated with the host venue: floor loads, access, goods lift dimensions, constraints of public-access premises (ERP in French regulation).
- Choice of materials: trade-off between budget, lead time and image, under fire resistance constraints when the venue is open to the public.
- Made in France: partner wood, metal and print workshops, managed by our production team.
- Pre-assembly in the workshop: everything is assembled and checked before shipping. An assembly error gets fixed in the workshop, not at 2 a.m. in a shopping arcade.
- Installation: assembly by our teams, day or night, anywhere in Europe.
- Dismantling and storage: collection of the elements, storage, return to service for the next operation.
Designed to go up fast, and go up again elsewhere
A department store often gives you a single night to install a corner. So the furniture is designed from the drawing stage for fast assembly, without heavy tooling, and to survive several cycles of assembly and dismantling. That is what makes a multi-city tour possible with a single manufacturing investment.
From the 12 m² kiosk to the flagship
We produce a kiosk in the footfall of a shopping centre, like the 900.care one at Forum des Halles, just as well as a corner at Galeries Lafayette or a complete street-level shop.The projects show the work with its site and installation photos.
For the upstream scoping (location, lease, concept, permits), see ourpop-up store agency page. For a lasting space in a department store, it is the corner and shop-in-shop.
Frequently asked questions
What we are asked most often about this service.
How much does it cost to build a pop-up store?
Allow €15,000 for a simple operation and up to more than €150,000 for a temporary flagship, excluding the rent for the venue. That figure moves mainly with the floor area, the share of bespoke work and the level of finish. Be wary of comparisons: most prices published online are for renting a space, not for design or manufacturing.
Do you really build the furniture yourselves?
We produce the technical drawings and manage the manufacturing of the furniture, sets and signage with our partner workshops in France, then our teams handle assembly on site. You keep a single point of contact from the drawing to commissioning.
Can the furniture be reused after the pop-up?
It is a design decision: elements that can be dismantled, stored and reassembled for your next operations, whether another city, a trade show or a retail tour. The manufacturing cost is then spread across several activations instead of being lost at dismantling.
Can you do bespoke without blowing the budget?
Yes, by working on the material rather than the floor area. We have delivered striking projects from reclaimed and restyled display cases, or from raw materials left deliberately raw. Bespoke does not mean premium materials everywhere: it means consistent choices in the places the customer looks at.
What materials and finishes do you offer?
Wood, metal, acrylic, large-format print, neon, preserved plants. The real constraint is not the material: it is the triangle of budget, lead time and brand image, plus the fire resistance required in public-access premises (ERP in French regulation), which rules out some materials at the drawing stage.
How long does it take to build a pop-up store?
3 to 6 weeks of manufacturing depending on complexity, once the drawings are approved. Installation then takes 1 to 5 days, often at night in a department store. Plan ahead for the inspection body (bureau de contrôle) lead time: that is what shifts schedules, not the workshop.