Your pop-up store in Paris, from Le Marais to Galeries Lafayette
Paris is the European capital of the pop-up store, and the most demanding market. We have delivered Birkenstock, Sephora x Laneige, Tarte Cosmetics and dozens of digitally native brands (DNVBs) there.
Why Paris is still the number one playing field
Footfall density, press, influence, tourism: a successful Paris opening carries well beyond the city. It is also the tightest market: good locations go fast, landlords are selective and installation windows are short. Knowing the people involved (retail landlords, department stores, agents) makes the difference between a project that opens on the planned date and a project that slips.
Where we work in Paris
- High streets: Le Marais, Saint-Honoré, Sentier, Pigalle: temporary shops at street level.
- Department stores: Galeries Lafayette Haussmann, Printemps, Citadium: corners and pop-ups built to the store's specifications.
- Shopping centres: Westfield Forum des Halles, So Ouest, Vélizy 2: kiosks and temporary units.
- Partner retail: activations and shop-in-shops at Sephora and other retailers.
Projects delivered in Paris
Birkenstock pop-up at Citadium Caumartin, Birkenstock space at Galeries Lafayette Haussmann, Kindness Café Tarte x Sephora, C'est mon Donuts shop (rue de Linois, opened in 5 weeks), first shops for French DNVBs. See the project photos.
Still looking for the venue? We take care of it
Location search is part of our support: defining the area according to your target, visits, negotiating the short-term lease (bail dérogatoire), technical survey of the premises. You approve, we sign, and production starts the same day.
Frequently asked questions
What we are asked most often about this service.
What are the best areas for a pop-up store in Paris?
Le Marais (fashion and lifestyle visibility), Saint-Honoré and rue de Rivoli (premium footfall), the 9th arrondissement around the department stores (volume), Pigalle/SoPi (young brands), Bastille and the 11th (emerging concepts). The right area depends on your target, not on what is in fashion this season.
How much does it cost to rent a temporary space in Paris?
From €1,500 to €6,000 a week for 30-50 m² depending on the area, with peaks above €10,000 a week during Fashion Week in Le Marais. On top of that rent come the design, manufacturing and installation of your brand environment.
What is the ideal length for a Paris pop-up?
2 to 6 weeks for a launch or a market test; 2 to 3 months to validate a location before a permanent shop. Under 2 weeks, it becomes hard to recover the manufacturing cost, unless it is a pure event operation.